Sire Tolerantie

Tolerance is no longer self-evident. For this reason, it’s imperative to draw people’s attention again to the issue. But how do you go about that without becoming pedantic or politically charged? Our solution was to introduce Tolerantie (Tolerance) as a product on the market. It’s a theme that promises everyone a sense of wellbeing and satisfaction. Hence the Dutch slogan: 'Tolerantie® Daar knapt heel Nederland van op.' [Tolerance® It will revitalise the Netherlands.]